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About Me
Like any diligent girl, my dream was to join the Faculty of Engineering. However, fate had other plans, and I ended up in the College of Computers and Information instead. I spent two years of whole years trying to learn anything, but nothing seemed to be of use. I never felt like I was studying in my passion field, but I never stopped striving!
Then came the year 2020, during the COVID-19 pandemic. I was doing some research when I stumbled upon a definition I had never heard before (UI/UX design). OMG, this was in my field of study, but I knew nothing about it! At that moment, I felt a strange sense of belonging towards it because it combined two things I loved: psychology and art. From that moment, my life took a new direction. Fuelled by newfound purpose, I enrolled in the software engineering department to deepen my understanding of the SDLC, laying a solid foundation for my design journey I vowed that I would leave a distinctive mark in this field, and I truly believe that I will, ISA.
Since that day, my hands have not stopped, thanks to God. I have created new and different designs and I started my first work when I was a student. I have kept working in various fields and expanding my knowledge every day, grateful for the opportunities that come my way.
My Design Process
I tailor my design process to each project's unique needs, timeframe and cost, ensuring a flexible and adaptable approach.
However, certain core steps consistently guide my work, providing a structured foundation for creating user-centric designs.
Discover
Business research, User research, Brainstorming, User interviews, User survey, Competitor analysis, problem definition, Empathizing, Heuristic Evaluation
Analysis
User Persona, User Flow, Information architecture, HMW Affinity Diagram, Data Synthesis, Task analysis, Problem Reframing User story
Design
Sketching, Wireframes, Style guide, Final design, Prototyping, Usability testing, A/B Testing, Collaboration and communication, Performance optimization
My Work
I have experience in a variety of industries, including E-Learning, E-Commerce, Real Estate,
Healthcare and SaaS that has given me a deep understanding of user and business needs.
Clients I've worked with
Successfully delivered projects for diverse clients across the globe, including the United States,
Egypt, the Emirates, and Saudi Arabia, meeting their needs within budget and timeframe
Certifications
Driven by a passion for lifelong learning, I've continuously honed my UI/UX
design skills through global certifications like IXDF, Udacity, Udemy, and ITI